Coach Dana Fitness · Sponsored
10 years of “starting Monday”:
- Keto · 2016
- The online coach · 2019
- The gym membership · 2022
It was never willpower.
It was the plan.
10 YEARS OF YO-YO DIETING ISN'T A WILLPOWER PROBLEM.
See a plan for your week
ClickFunnels · Founder accounts · Meta ads, funnels, email
It was never willpower.It was the plan.
At ClickFunnels, I write for founders whose ads weren't working. I read what their customers said in reviews and forums, found the real fear, and wrote everything around it.
10.4% lead conversion
The brief
Fix underperforming lead ads for ClickFunnels founders in fitness, home remodeling and online courses.
My role
Growth advisor and senior copywriter. Customer research, the angle, Meta ads, funnel copy and follow-up emails, start to finish. I also write copy for the ClickFunnels sales team.
What I made
Three case files, nine tested hooks, landing pages and a four-email follow-up sequence.
10.4%
lead conversion, vs a 7.72% average
52%
lower cost per click: $0.92 vs $1.92
11.8%
email click-to-open, vs 6.81%
Founder accounts, 2026. Averages: WordStream and MailerLite 2025 benchmarks.
the method
“Their customers kept saying it. I connected the dots.”
Reviews and forums first. The angle comes from their words, not mine.
three founders, three fears
Find the real fear.Write to that.
Coach Dana Fitness · Sponsored
10 years of “starting Monday”:
- Keto · 2016
- The online coach · 2019
- The gym membership · 2022
It was never willpower.
It was the plan.
10 YEARS OF YO-YO DIETING ISN'T A WILLPOWER PROBLEM.
See a plan for your week
FILE 01 · Fitness
They don't doubt fitness. They doubt paying for help will work this time.
Northside Remodeling · Sponsored
YOUR ESTIMATE
Materials
Labor
Permits
Cleanupincluded
Surprisesnone
FINAL PRICE = ESTIMATE. IN WRITING.
NO SURPRISE BILL. IT'S IN WRITING.
Get your written estimate
FILE 02 · Remodeling
The fear isn't the price. It's the price changing halfway through.
Bookkeeping Bootcamp · Sponsored
how many courses have you bought and never finished 😂
like 6
this one's 20 min a day. made for people with jobs
BUILT FOR YOUR ACTUAL WEEK.
See the 20-min plan
FILE 03 · Courses
“No time” means the course was built for someone with a free schedule.
38%
lower cost per lead, fitness
($32.98 vs $52.98)
24%
lower cost per lead, remodeling
($31.26 vs $41.26)
28%
lower cost per lead, courses
($20.22 vs $28.22)
red pen, in the margins
The follow-upthat sounds like a person.
Dana · Email 1, same day as the call
10 years of starting Monday.
On our call you said you'd been yo-yo dieting for years.
Mine starts with your actual week. Three short sessions. That's it.
Want me to hold Thursday at 7?
Next: “what your Tuesday could look like” · “still want me to hold Thursday?” · “closing your spot (no hard feelings)”
“yo-yo dieting for years”
Her words from the call, handed back. She feels heard before she's sold.
“your actual week”
Blames the old plans, not her. That's the whole angle.
“Thursday at 7?”
A yes or no question with a real time. Easier than “book a call.”
“no hard feelings”
The last email gives permission to leave. That's why people stay.
how I test
Two versionsbeat one opinion.
no. 1
Round 1 tests hooks. Round 2 tests the body copy: the list vs the story. Round 3 puts the winning hook on video.
no. 2
Read cost per lead first, click-through second, hook rate for video.
no. 3
Kill rule: an ad that spends 2x the target cost per lead without a lead gets turned off.
want this for your business?
Let's get you a yes.
Open to full-time senior copywriter roles. Remote or Milwaukee.