Live
5 questions · dining
Find Your Food Personality
HPU has 20+ dining spots. This quiz figures out which ones are actually yours.
High Point University · Admissions · Quiz series
HPU has 20+ dining spots.Which ones are yours?
Three live quizzes for High Point University admissions. One voice. Built to get high school seniors picturing their life on campus, then booking a visit.
7:42 AM · Class Day
Your alarm goes off. Be honest. What happens next?
B. Snooze once. Maybe twice.
C. Coffee first. Humanity later.
Starbucks is right there at the Slane Center. Humanity can wait.
15,000 visitors in 5 days
The brief
Get high school seniors to picture themselves at HPU, then visit or apply.
My role
Everything: concept, every word, the working prototype and the developer handoff.
What I made
Three quizzes: every question, answer and result, plus the invite emails and texts.
15,000
visitors in 5 days to Find Your Food Personality
1,300
finished it. That's 8.7%, on a quiz nobody had to take.
1,671
the largest freshman class in HPU history, fall 2025
“CJ is High Point's secret weapon.”
High Point University · Client since 2024
don't take my word for it
All three are live.Go play.
Live
11 choices · a day in the life
Build Your Day at HPU
College tours show you the campus. This quiz shows you the day.
Live
8 questions · personality
What's Your Brewsona?
Your coffee order is about to tell on you.
red pen, in the margins
Every line has a job.Here's what each does.
Team HPU · Your HPU day starts at 7:42 AM
Your HPU day starts at 7:42 AM
It's 7:42 AM. Your alarm is going off. Your roommate is texting. The lunch group chat is already arguing. And tonight, somebody needs to find the face paint.
Make 10 quick choices and we'll build your very own day at High Point University, from chocolate chip pancakes at The Silver Line Diner to a seat at Panther basketball.
Build My Day
No wrong answers. Although full purple face paint does tell us a lot.
“It's 7:42 AM.”
A real minute puts them in the moment. “Every morning” puts them in a brochure.
“The lunch group chat is already arguing.”
How 17-year-olds talk. Not how admissions offices talk.
“Build My Day”
The button names what they get. “Learn more” names a chore.
“No wrong answers…”
Takes the pressure off. The wink says a person wrote this.
the quiz, in their words
One question.Four personalities.
A
Up, dressed, and headed to The Silver Line Diner for chocolate chip pancakes like a real adult.
Okay, overachiever.
B
Snooze once. Maybe twice.
Respectable. Strategic snoozing is still strategy.
C
Coffee first. Humanity later.
Starbucks is right there at the Slane Center. Humanity can wait.
D
Class starts at 10. Waking up at 9:41 is technically time management.
We admire the confidence. Please locate your shoes now.
one voice, every screen
Same voice.Everywhere they looked.
Text message
Hey [First Name], it's 7:42 AM at HPU and your alarm's going off. Pancakes or snooze? Build your HPU day in 2 min: [Link]
Plus a follow-up and a last call, each a new angle on the same morning.
Subject lines
Your HPU day starts at 7:42 AM
Snooze or pancakes? Be honest.
Build your day at HPU (10 choices, 2 minutes)
Result screen
Your HPU day is ready
The Purple Menace
You believe school spirit should be measured in decibels. Big games. Packed calendars. Traditions. You'll still have class tomorrow. But tonight? Go Panthers.
Your HPU day is hypothetical. For now. Apply with your fee waiver →
Not a lone wolf.A teammate.
no. 1
Wrote inside HPU's brand voice with real campus details, from the diner to the Slane Center Starbucks.
no. 2
Launched it with HPU's admissions team, alongside 30+ campaigns and 72 major-specific emails since 2024.
no. 3
Wrote the handoff guide so HPU's developers could rebuild it in their own system.
want this for your school?
Let's get you a yes.
Open to full-time senior copywriter roles. Remote or Milwaukee.